Meet the Sales Xceleration Wisconsin Team
Pat McIntyre
Co-Founder
Greater Milwaukee Area
Kevin Rohde
Member
Greater Milwaukee Area
Susan Tourville
Co-Founder
Northeast & Central WI
Matthew Ziemke
Co-Founder
Greater Madison Area
Sales Xceleration Wisconsin, powered by Sales Xceleration®, was formed to assist small and mid-sized businesses in designing and implementing sales organizational structure and processes to expedite growth rates that are scalable and sustainable.
Banding together at state-level has strengthened our individual efforts to increase delivery capacity and scope of subject matter expertise. Our visionary Fractional Sales Leaders have one thing in common……PASSION. Passion to serve our clients who have sales and sales leadership challenges. We take our collective 75+ years in Sales and Sales Leadership experience to help support organizations that are struggling with revenue goals and sales team accountability.
We are more than a consulting firm; we become a part of your team working to help build a solid sales platform that drives revenue now and into the future. We do this by combining our proven sales leadership experience with the Sales Xceleration® systems, tools, and processes to deliver results. Our service offerings can do all or a portion of creating, building, and executing your sales growth plans. Our goal is to provide the right tools, processes, and team to achieve your goals.
Are you ready to grow your sales organization and consistently hit your sales targets month-after-month…. quarter-after-quarter and year-after-year……? Let’s get started today building a path to more sales!
Patrick McIntyre, Co-Founder and Partner of Sales Xceleration Wisconsin, is a dynamic results oriented sales leadership executive with a proven track record of scaling small and mid-sized businesses (SMBs) from the ground up. Recognized for deep expertise in PE-backed platforms, seamlessly integrating acquisitions, and successfully steering organizations through prosperous exits. Pat specializes in building
high-performing go-to-market (GTM) strategies, accelerating ARR, and driving market and service line expansion.
Core Competencies & Expertise
• PE-Backed Growth & Roll-ups: Expert at aligning sales operations with investor value creation
plans, standardizing KPIs, and driving post-merger integration.
• Sales Leadership & Team Building: Builds, scales, and mentors elite sales organizations capable
of exceeding aggressive revenue targets and enhancing accountability.
• Go-To-Market (GTM) Strategy: Translates complex market dynamics into actionable, scalable,
and repeatable revenue streams.
• M&A & Exit Execution: Prepares organizations for successful liquidity events by optimizing
margins, pipeline predictability, and enterprise valuation.
Career Highlights
• Revenue Scaling: Successfully transformed and scaled sales infrastructures for multiple SMBs, consistently driving double- to triple-digit revenue growth.
• Acquisition Integration: Spearheaded sales alignment strategies across numerous PE-backed roll- ups, eliminating redundancies and accelerating time-to-value for acquired assets.
• Successful Exits: Played a pivotal leadership role in scaling sales operations and driving enterprise value directly resulting in multiple high-value exits.
A strategic thinker and hands-on leader who thrives in fast-paced environments, consistently transforming organizational potential into realized market dominance and exceptional ROI. Previous experiences in a Senior Sales Leadership capacity include leading regional and national teams of between 30 and 200+ sales professionals for organizations with revenues between $100M and $1B in a variety of industries including construction, power and utilities, healthcare, manufacturing, and retail.
Sales teams, executive leadership and ownership groups will realize exceptional levels of performance that increase revenue, boost profits and strengthen valuations. Pat is solely focused on helping businesses
formulate and operationalize winning sales strategies along with establishing the necessary sales processes to ensure a platform for scalability or timely exit strategies.
Kevin is a 30+ year experienced President, Owner and Senior Executive, ALWAYS instrumental in growing revenue and profit for every organization he has led. He has worked in multiple industry verticals: Business Process Outsourcing, Trademark Research/Internet Brand Protection, Industrial Equipment Distribution, Manufacturing.
He enjoys working to understand key business drivers, then works to recruit, hire, train, develop, promote key people while building rock solid systems and processes that are repeatable and reproduceable for each company he works with. From simple sales processes to complex solution selling to companies with >5000 employees, Kevin will navigate the waters to get to the desired destination.
Kevin is results oriented, demonstrated by helping a $100M company move to $1B+, $10M company sell for $20M+ and a $6M company move to $36M+. He accomplishes these results by working IN the business side-by-side with salespeople, sales managers, and even at the VP Sales level when needed.
Kevin also leverages his change management experience to create unified, high-performance sales teams. This momentum extends to marketing and the entire organization, creating powerful collaboration that enables scalable, sustainable results.
People + Process + Technology = Superior Results. Kevin’s “WHY”- Using his gifts of skill, talent and breadth of experience to assist companies in exceeding their goals in their unique healthy growth journey.
After 20+ years of holding a variety of VP Sales and Marketing corporate positions with record breaking results ($1M to $1B settings), Susan founded Strategy Tuning in 2013 and co-founded Sales Xceleration Wisconsin in 2022 to focus on the SMB market in her home state. She has intentionally guided her career in a manner that resulted in fulfilling sales leadership positions in over 15 industries, affording her insightful perspective.
Today Susan focuses her expertise on enabling clients to grow sales revenue, improve profitability and implement comprehensive sales strategies. With her strong mix of executive marketing experience, Susan is also equipped to lead the integration of sales and marketing functions that is essential in driving the right balance of marketing funnel activity to achieve scalable growth objectives.
Susan’s passion is to solve complex problems for B2B business owners by breaking through recognized or hidden barriers related to people, process, systems, and market conditions to achieve improved sales results.
To escape busy life, Susan enjoys shooting traditional archery, hiking, and spending time with her husband at their cabin in the Wisconsin Northwoods - where a strong cell signal is hard to come by.
Matthew Ziemke is a Co-Founder and Partner of Sales Xceleration Wisconsin, serving as an Outsourced VP of Sales
and trusted sales leadership advisor for small and mid-sized businesses. He partners with business owners and
executive teams to develop scalable sales strategies, strengthen sales organizations, and drive profitable, sustainable
revenue growth.
With more than 25 years of executive sales leadership experience, Matthew has built and led high-performing sales
organizations across financial services, insurance, manufacturing, and business-to-business markets. His expertise
includes sales strategy, business development, organizational leadership, talent acquisition, performance
management, and aligning cross-functional teams to execute complex growth initiatives.
Leveraging the proven Sales Xceleration methodology, Matthew works alongside leadership teams to establish clear
sales processes, accountability, and measurable performance metrics. His practical, hands-on approach helps
organizations build predictable revenue engines, improve profitability, and create a foundation for long-term growth.